The Dubai based luxury hospitality group founded with an aim that was as clear inits simplicity as it was bold in its ambition; an aim to become a hospitality leader through establishing a world class portfolio of hotels and hospitality related businesses.

Nowhere else will you find a range of experiences that are truly 'consistently individual'. All of our hotels offer a degree of uniqueness and individuality that is unparalleled, and you can rest assured of consistently enjoying the standards of friendly and efficient service for which the company has become renowned.The Jumeirah Beach Hotel's ingenious design provides a sense of endless space and light, ensuring every one of the 599 luxury rooms and suites enjoys an unhindered view of the sea through floor to ceiling windows. Exceed your expectations with the comfort of at least 50 square metre rooms. Revel in the fine fabrics, hand crafted furniture and luxury walk-in shower.

For those seeking a little more privacy, the 19 exclusive villas in the luxurious oasis of Beit Al Bahar can be found nestling in the hotel gardens. Designed and decorated in traditional Arabic style, each villa has their own private terrace, plunge pool and most attentive standard of personal service. Beit Al Bahar - your haven of peace and relaxation.