Established in January 1997, the
DTCM has two main areas of responsibility.
The first of these includes all
the functions of the former Dubai
Commerce and Tourism Promotion
Board (DCTPB), which had been
in existence since 1989 and concentrated
on the international promotion
of Dubai’s commerce and tourism
interests. The DTCM’s second
main area of responsibility is
as the principal authority for
the planning, supervision and
development of the tourism sector
in the emirate.
Underlining
the importance attached to tourism
development at the highest level,
the DTCM’s Chairman is
His Highness General Sheikh
Mohammed bin Rashid Al Maktoum,
Crown Prince of Dubai and UAE
Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role,
the DTCM plans and implements
an integrated programme of international
promotions and publicity activities.
This programme includes exhibition
participation, marketing visits,
presentations and roadshows,
familiarisation and assisted
visits, advertising brochure
production and distribution,
media relations and enquiry
information services.
In
addition to its head office
in Dubai, the DTCM has 14 overseas
offices. They are located in
Philadelphia (covering North
America — East and Central),
Los Angeles (North America —
West Coast), London (the UK
and Ireland), Paris (France),
Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy),
Moscow (the Russian Federation,
CIS and Baltic States), Nairobi
(East Africa), Johannesburg
(South Africa), Mumbai (India),
Hong Kong (Far East), Tokyo
(Japan) and Sydney (Australia
and New Zealand).
In
assuming its administrative
responsibilities within Dubai,
the DTCM has now taken over
the licensing of hotels, hotel
apartments, tour operators,
tourist transport companies
and travel agents. Its supervisory
role also covers all touristic,
archaeological and heritage
sites, tourism conferences and
exhibitions, the operation of
tourist information services
and the organisation and licensing
of tour guides.
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